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The Ad for 'TDAmeritrade' Investment Bank States That the Company

Question 53

Multiple Choice

The ad for 'TDAmeritrade' investment bank states that the company is "Ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor." The ad is using a(n) _____ appeal.


A) emotional
B) competitive advantage
C) feature
D) favorable price
E) transformational

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