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    Advertising and Promotion Study Set 2
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    Exam 6: Creative Strategy: Planning and Development
  5. Question
    According to Robert Smith,_____ Ads Contain Unexpected Details or Finish
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According to Robert Smith,_____ Ads Contain Unexpected Details or Finish

Question 18

Question 18

Multiple Choice

According to Robert Smith,_____ ads contain unexpected details or finish and extend basic ideas so they become more intricate,complicated,or sophisticated.


A) originality
B) flexibility
C) elaboration
D) animatic
E) synthesis

Correct Answer:

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