The "We Try Harder" and Wendy's "Where's the Beef?" Advertising

Multiple Choice

The "We try harder" and Wendy's "Where's the beef?" advertising campaign themes are examples of:

A) universal selling propositions (USPs) .
B) big ideas that have been the basis for effective advertising campaigns.
C) inherent drama approaches to developing big ideas.
D) big ideas for ad campaigns that did not last very long.
E) creative platforms that support products in the pioneering stage of their product life cycles.