Psychographic Studies Are Used by Advertising Agencies To

Multiple Choice

Psychographic studies are used by advertising agencies to:

A) identify age,educational level,and ethnic background of the target audience.
B) provide creative personnel with a better understanding of the target audience for whom they are developing the advertising message.
C) determine how to allocate the advertising budget.
D) understand specific consumption problems consumers encounter with various products and services.
E) determine the problems encountered by the customers while using a product.