Multiple Choice
Procter & Gamble markets Tide,Cheer,Gain,Dash,Bold 3 and Ivory Snow detergents to a variety of different target markets.P&G advertises these different brands using what type of creative strategy?
A) Inherent drama
B) Brand image
C) Unique selling proposition
D) Positioning
E) Repositioning
Correct Answer:
Verified
Correct Answer:
Verified
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Q28: The _ step of the creative process
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Q35: The print ads and the television ads
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