Multiple Choice
Procter & Gamble markets Zest,Safeguard,Camay,and Lava brands of bar soaps.Zest is a "get-you-started in the morning" soap.Safeguard is marketed as a germ-fighter.Camay cleans without drying or injuring the skin.Lava is for tough cleaning jobs.Procter & Gamble uses a(n) _____ strategy.
A) brand image
B) universal selling proposal (USP)
C) inherent drama
D) positioning
E) divestment
Correct Answer:
Verified
Correct Answer:
Verified
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