The Objective and Task Method Is Most Difficult to Use

Multiple Choice

The objective and task method is most difficult to use when:

A) the product to be promoted is intangible and in the maturity stage of its product life cycle.
B) the product to be promoted is in the decline stage of its product life cycle.
C) the product to be promoted is a cash cow.
D) the product to be promoted is new to the market.
E) a service is being promoted.