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  3. Study Set
    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    The _____ Method of Budgeting Uses Advertising/sales Ratio Data
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The _____ Method of Budgeting Uses Advertising/sales Ratio Data

Question 51

Question 51

Multiple Choice

The _____ method of budgeting uses advertising/sales ratio data.


A) objective and task
B) affordable
C) percent of sales
D) ROI
E) arbitrary allocation

Correct Answer:

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