Which of the Following Statements Is True About the Communications

Multiple Choice

Which of the following statements is true about the communications objectives?

A) It is easy to translate sales goals into communications objectives.
B) It can be difficult to determine the relationship between communications objectives and sales performance.
C) Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional programs.
D) Marketing managers do not recognize the value of setting communications objectives.
E) Precise formulas are to be followed when translating sales goals into specific communications objectives.