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    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Which Top-Down Budgeting Method Is Being Employed When Expenditure Is
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Which Top-Down Budgeting Method Is Being Employed When Expenditure Is

Question 71

Question 71

Multiple Choice

Which top-down budgeting method is being employed when expenditure is allocated by assigning a budget based on gut feelings?


A) arbitrary allocation
B) percentage of sales
C) affordable method
D) payout planning
E) competitive parity

Correct Answer:

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