You Know the _____ Method of Budgeting Is Being Employed

Multiple Choice

You know the _____ method of budgeting is being employed after hearing an experienced marketing department manager respond to a new employee's question,"How was the ad budget established last year?" by saying,"The same way it's always been done.I just have an instinct for how much should be budgeted where."

A) arbitrary allocation
B) percentage of sales
C) ROI
D) return on investment
E) competitive parity