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    Advertising and Promotion Study Set 2
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    Exam 5: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    The _____ Budgetary Allocation Method Is Designed to Promote Stability
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The _____ Budgetary Allocation Method Is Designed to Promote Stability

Question 73

Question 73

Multiple Choice

The _____ budgetary allocation method is designed to promote stability and minimize marketing warfare as well as take advantage of the collective wisdom of the industry.


A) ROI
B) arbitrary allocation
C) percentage of sales
D) competitive parity
E) objective and task

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