Ad Campaigns Centered Around the Theme,"Pork,the Other White Meat" Is

Multiple Choice

Ad campaigns centered around the theme,"Pork,the Other White Meat" is designed to show consumers that pork is not all fat as some people think.These ads are using _____ to convince consumers that pork is as lean as chicken.

A) conclusion drawing
B) fear appeal
C) refutational appeal
D) humorous appeal
E) affective conclusion