A Dental Hygienist in an Ad for Toothpaste Is Quoted

Multiple Choice

A dental hygienist in an ad for toothpaste is quoted as saying,"If patients could see what I see,they'd all use Colgate Total." Since everyone who goes to a dentist regularly is worried about plaque,gingivitis,and cavities,and her statement implies other brands do a poorer job than Colgate Total at preventing dental problems,Colgate is using a(n) _____ appeal.

A) comparative
B) irrational
C) humor
D) fear
E) nonverbal