If Duke Oh, Product Manager at Gale Rider Boats, Became

Multiple Choice

If Duke Oh, product manager at Gale Rider Boats, became aware that Seven Seas Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast U.S. region, he might want to engage in ____ to reduce the validity of the other firm's results.

A) testing interference
B) leadership pricing
C) jamming
D) test marketing
E) stress marketing