Which of the Following Guidelines Should Be Followed to Ensure

Multiple Choice

Which of the following guidelines should be followed to ensure television commercials are effective?

A) Focus on building a complex commercial with non-descriptive language.
B) Concentrate solely on the opening of the ad.
C) Create an attention-getting opening.
D) Ensure demonstrations are based on fantasy to create an impact.
E) Use a variety of camera tricks and hype to present the ad.