Multiple Choice
A(n) _____ is the total number of people or households exposed to a medium.
A) opportunity to see
B) target market
C) audience
D) exposure value
E) attention value
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q57: In terms of media planning,_ refers to
Q58: The flowchart of a media plan is
Q59: Media planners rely largely on primary market
Q60: What is meant by effective reach and
Q61: According to Erwin Ephron,for fast-moving consumer products,the
Q63: What are the reasons for media planners
Q64: Due to the availability of technological timesavers
Q65: Which of the following terms refers to
Q66: Which of the following is a reason
Q67: Development of a media plan requires an