Question 1

Companies update business strategies continuously as internal and external environments change.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Accepted Answer

A) Acquiring the new technology. 
B) Copying the business operations. 
C) Hiring away key employees. 
D) Carrying large product inventories.

Question 3

Apple utilized the first-mover ________ with its iPod product.

Accepted Answer

The answer of Apple utilized the first-mover ________ with its...

Question 4

Companies today are successful when they combine the power of the information age with traditional business methods.

Accepted Answer

A) True 
 B)False

Question 5

If a business is following a focused strategy then its competitive scope is ________.

Accepted Answer

A) Broad market. 
B) Narrow market. 
C) Broad range products. 
D) Broad range of services.

Question 6

Top managers use social intelligence to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain unprofitable.

Accepted Answer

A) True 
 B)False

Question 7

Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

Accepted Answer

A) True 
 B)False

Question 8

The core drivers of the information age are data, knowledge, business intelligence, and _____________.

Accepted Answer

The answer of The core drivers of the information age...

Question 9

Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents a substitute product in the soft-drink industry?

Accepted Answer

A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. 
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. 
C) Zevia Natural Diet Soda begins selling directly over the Internet. 
D) Vitamin water, fruit juice, coffee.

Question 10

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

Accepted Answer

The answer of ____________ is information that returns to its...

Question 11

Broad differentiation, broad cost leadership, and _________ create the three generic strategies identified by Porter.

Accepted Answer

A) Narrow market leadership. 
B) High cost versus low cost. 
C) Focused strategy. 
D) None of these.

Question 12

A __________ chain analysis views a firm as a series of business processes that each adds value to the product or service.

Accepted Answer

The answer of A __________ chain analysis views a firm...

Question 13

Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers?

Accepted Answer

A) Product analysis. 
B) Primary supplier power. 
C) Value chain analysis. 
D) Buyer chain analysis.

Question 14

If you were thinking about a washing machine as a system, which of the following represents the feedback?

Accepted Answer

A) The dirty clothes, water, and detergent. 
B) The clean clothes. 
C) The wash and rinse cycle. 
D) The light indicating that the washer is off balance and has stopped.

Question 15

When evaluating the value chain, all of the following are included in the primary value activities except:

Accepted Answer

A) Inbound activities. 
B) Operations. 
C) Service. 
D) MIS development.

Question 16

Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company.

Accepted Answer

A) Knowledge workers. 
B) Knowledge thinkers. 
C) Knowledge resources. 
D) All of these.

Question 17

The banking industry has implemented several competitive advantages, including ATMs, online bill pay services, and electronic statements.Of course, these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These were all examples of ___________ competitive advantages.

Accepted Answer

A) Acquiring new technology products and services. 
B) Hiring new employees. 
C) Reducing expenses. 
D) Gaining invaluable feedback from customers.

Question 18

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers.Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers.In terms of Porter's five forces, what is Victory Wireless attempting to achieve with this marketing strategy?

Accepted Answer

A) Increase buyer power. 
B) Increase substitute products. 
C) Decrease supplier power. 
D) Decrease buyer power.

Question 19

How does the text recommend that a company operate if it wants to be successful in the information age?

Accepted Answer

A) Functionally independent between departments. 
B) Interdependently between departments. 
C) Together as one department with little or no independence. 
D) Each department acting as its own individual business unit.

Question 20

Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?

Accepted Answer

A) Southwest, Horizon, Frontier, JetBlue. 
B) British Airways, Singapore Airlines, Virgin Atlantic. 
C) Sky Taxi-a rent-by-the-hour personal plane service. 
D) All of these.

Exam 1: Management Information Systems: Business Driven MIS

Companies update business strategies continuously as internal and external environments change.

Which of the following is not a typical way that a company would duplicate a competitive advantage?

Apple utilized the first-mover ________ with its iPod product.

Companies today are successful when they combine the power of the information age with traditional business methods.

If a business is following a focused strategy then its competitive scope is ________.

Top managers use social intelligence to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain unprofitable.

Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

The core drivers of the information age are data, knowledge, business intelligence, and _____________.

Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents a substitute product in the soft-drink industry?

____________ is information that returns to its original transmitter and modifies the transmitter's actions.

Broad differentiation, broad cost leadership, and _________ create the three generic strategies identified by Porter.

A __________ chain analysis views a firm as a series of business processes that each adds value to the product or service.

Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers?

If you were thinking about a washing machine as a system, which of the following represents the feedback?

When evaluating the value chain, all of the following are included in the primary value activities except:

Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company.

How does the text recommend that a company operate if it wants to be successful in the information age?

Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?