Question 1

Ella feels that her little brother has a psychological dependence on playing video games.She feels that he has become obsessed with the games and that playing the games interfers with other aspects of his life.Using terminology from the textbook,how would you characterize his behaviour?

Accepted Answer

The answer of Ella feels that her little brother has...

Question 2

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading.Which Act was violated and why?

Accepted Answer

The answer of A low tar claim in an advertisement...

Question 3

Mrs.Almarez is a middle-aged,high-income,stay-at-home mother.Recently she was caught shoplifting.She shoplifts because:

Accepted Answer

A)  her friends do it. 
B)  she does not believe it is morally wrong. 
C)  she gets a thrill from doing it. 
D)  she needs the stolen goods.

Question 4

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before,during,and after a purchase is made.

Accepted Answer

A) True 
 B)False

Question 5

The Jones and Smiths were born in the 1960s,so they tend to share a common set of cultural experiences that they carry throughout life.

Accepted Answer

A) True 
 B)False

Question 6

Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies.This demonstrates that:

Accepted Answer

A)  business practices can be unethical without being illegal. 
B)  social marketing is not important in Mexico. 
C)  cultural values and beliefs are important for determining what is considered ethical. 
D)  American and Canadian companies are more respectful than Mexican companies.

Question 7

Protection Motivation Theory suggests that:

Accepted Answer

A)  people are naturally driven to protect their assets. 
B)  arousing fear can help change a person's behaviour. 
C)  we are motivated to care for ourselves from a very young age. 
D)  it is difficult to persuade people to indulge in high-risk activities.

Question 8

Samantha recently returned from a grocery store.While at the store,she noticed a point-of-purchase display that was advertising three boxes of cookies on special,which she purchased.When Samantha arrived home,her husband Greg was extremely angry with her for buying cookies that they didn't need.He referred to her behaviour as being compulsive.Is he right?

Accepted Answer

The answer of Samantha recently returned from a grocery store.While...

Question 9

Differentiating products by gender does not begin until the teenage years.

Accepted Answer

A) True 
 B)False

Question 10

One drawback of surveys,focus groups,and interviews is that they all involve the consumers themselves reporting on their attitudes,behaviours,or experiences.

Accepted Answer

A) True 
 B)False

Question 11

The growth of the Web has created thousands of online consumption communities.What is the biggest danger of such communities?

Accepted Answer

A)  the members will receive bad information 
B)  the members will feel pressure to conform to certain types of purchase behaviour 
C)  the members will become frustrated in their communication efforts 
D)  the members of have no sense of mission

Question 12

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy,they would be engaged in:

Accepted Answer

A)  lifestyle segmentation. 
B)  irresponsible practices. 
C)  corporate giving. 
D)  database marketing.

Question 13

________ involve(s)asking respondents to self-report answers to a set of questions posed by the researcher,often in written,online,or phone format.

Accepted Answer

A)  Survey research 
B)  Focus group research 
C)  Interviews 
D)  Observational research

Question 14

A survey is a method of data collection in which the respondents self-report answers to a set of questions posed by the researcher.

Accepted Answer

A) True 
 B)False

Question 15

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Accepted Answer

A)  Food and Drugs Act 
B)  Consumer Packaging and Labelling Act 
C)  Hazardous Products Act 
D)  National Trademark and True Labelling Act

Question 16

Many firms choose to protect or enhance the natural environment as they go about their business activities.This is called "corporate giving."

Accepted Answer

A) True 
 B)False

Question 17

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Accepted Answer

A) True 
 B)False

Question 18

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do,but for what they:

Accepted Answer

A)  cost. 
B)  mean. 
C)  look like. 
D)  promise.

Question 19

Interviews usually involve small group sessions with approximately 6-12 consumer participants.

Accepted Answer

A) True 
 B)False

Question 20

Rather than try to reach everybody,a marketer today usually targets his product to specific consumers,even if he makes other people deliberately avoid it as a result.

Accepted Answer

A) True 
 B)False

Exam 1: An Introduction to Consumer Behaviour

Ella feels that her little brother has a psychological dependence on playing video games.She feels that he has become obsessed with the games and that playing the games interfers with other aspects of his life.Using terminology from the textbook,how would you characterize his behaviour?

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading.Which Act was violated and why?

Mrs.Almarez is a middle-aged,high-income,stay-at-home mother.Recently she was caught shoplifting.She shoplifts because:

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before,during,and after a purchase is made.

The Jones and Smiths were born in the 1960s,so they tend to share a common set of cultural experiences that they carry throughout life.

Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies.This demonstrates that:

Protection Motivation Theory suggests that:

Differentiating products by gender does not begin until the teenage years.

One drawback of surveys,focus groups,and interviews is that they all involve the consumers themselves reporting on their attitudes,behaviours,or experiences.

The growth of the Web has created thousands of online consumption communities.What is the biggest danger of such communities?

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy,they would be engaged in:

________ involve(s) asking respondents to self-report answers to a set of questions posed by the researcher,often in written,online,or phone format.

A survey is a method of data collection in which the respondents self-report answers to a set of questions posed by the researcher.

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Many firms choose to protect or enhance the natural environment as they go about their business activities.This is called "corporate giving."

Business ethics essentially are rules of conduct that guide actions in the marketplace.

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do,but for what they:

Interviews usually involve small group sessions with approximately 6-12 consumer participants.

Rather than try to reach everybody,a marketer today usually targets his product to specific consumers,even if he makes other people deliberately avoid it as a result.