Question 1

According to Karl Marx,a person's position in society was determined by their relationship to what?

Accepted Answer

A)  the socialist government 
B)  the land 
C)  the church 
D)  the means of production

Question 2

What is social stratification?

Accepted Answer

The answer of What is social stratification?...

Question 3

The biggest emerging consumer market at present is know by its acronym BRIC.What does it stand for?

Accepted Answer

A)  Big, Rich, Industrial Consumers 
B)  Brazil, Russia, India, China 
C)  Booming, Rich, Independent Children 
D)  Bolivia, Russia, Italy, China

Question 4

In the Middle East,women with money tend to seek out the latest in Western luxury brands.

Accepted Answer

A) True 
 B)False

Question 5

In what ways have marketers apparently failed to use social class information as effectively as they could?

Accepted Answer

The answer of In what ways have marketers apparently failed...

Question 6

Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is,and the other is aimed at showing how unimportant his or her wealth is.

Accepted Answer

A) True 
 B)False

Question 7

Nick comes from the "other side of the tracks." His father spent all his life in the mine and Nick works as a sanitary engineer.All these factors determine his:

Accepted Answer

A)  social stratification. 
B)  savings rate. 
C)  consumer confidence. 
D)  social class.

Question 8

How do consumers' beliefs about the state of the economy affect spending patterns?

Accepted Answer

The answer of How do consumers' beliefs about the state...

Question 9

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Accepted Answer

A)  Full nest II 
B)  Empty nest 
C)  Delayed full nest 
D)  Family life cycle

Question 10

Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?

Accepted Answer

The answer of Why is wearing a baseball cap backward...

Question 11

There is no evidence of a pecking order for people.

Accepted Answer

A) True 
 B)False

Question 12

What is consumer confidence and how does it affect spending behaviour?

Accepted Answer

The answer of What is consumer confidence and how does...

Question 13

What are status symbols and what role do they play in a consumer context?

Accepted Answer

The answer of What are status symbols and what role...

Question 14

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility
rate at each age.

Accepted Answer

A) True 
 B)False

Question 15

Sandra Jackson decided to become a university professor after several years as a doctor.She still wanted to help people; she just wanted to do it differently.Sandra's case is an example of which of the following?

Accepted Answer

A)  downward mobility 
B)  upward mobility 
C)  horizontal mobility 
D)  diagonal mobility

Question 16

Which of the following is not listed as a determinant of how much a person will save (savings rate)?

Accepted Answer

A)  the individual's own sense of optimism about his or her personal circumstances 
B)  the relationship between the lending prime rate and growth rates 
C)  world events such as wars 
D)  national events such as the election of a prime minister

Question 17

People within the same social class tend to have similar lifestyles by virtue of their income levels and common tastes.

Accepted Answer

A) True 
 B)False

Question 18

The family life cycle concept is particularly useful to marketers because:

Accepted Answer

A)  it helps to re-affirm traditional family values. 
B)  the focus on long-term changes in family priorities helps to predict demand for specific product categories over time. 
C)  marketers too often overlook families in favour of younger individual consumers. 
D)  it recognizes the increasing number of women in the work force.

Question 19

Which is the primary growing consumer market in the Middle East at present?

Accepted Answer

A)  sports cars 
B)  menswear fashion 
C)  designer ladies underwear 
D)  western luxury fashion brands

Question 20

Briefly explain Veblen's terms of invidious distinction and conspicuous consumption.

Accepted Answer

The answer of Briefly explain Veblen's terms of invidious distinction...

Exam 12: Income, Social Class, and Family Structure

According to Karl Marx,a person's position in society was determined by their relationship to what?

What is social stratification?

The biggest emerging consumer market at present is know by its acronym BRIC.What does it stand for?

In the Middle East,women with money tend to seek out the latest in Western luxury brands.

In what ways have marketers apparently failed to use social class information as effectively as they could?

Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is,and the other is aimed at showing how unimportant his or her wealth is.

Nick comes from the "other side of the tracks." His father spent all his life in the mine and Nick works as a sanitary engineer.All these factors determine his:

How do consumers' beliefs about the state of the economy affect spending patterns?

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?

There is no evidence of a pecking order for people.

What is consumer confidence and how does it affect spending behaviour?

What are status symbols and what role do they play in a consumer context?

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Sandra Jackson decided to become a university professor after several years as a doctor.She still wanted to help people; she just wanted to do it differently.Sandra's case is an example of which of the following?

Which of the following is not listed as a determinant of how much a person will save (savings rate) ?

People within the same social class tend to have similar lifestyles by virtue of their income levels and common tastes.

The family life cycle concept is particularly useful to marketers because:

Which is the primary growing consumer market in the Middle East at present?

Briefly explain Veblen's terms of invidious distinction and conspicuous consumption.