Best Foods Corporation Hired an Outside Marketing Research Firm to Conduct

Multiple Choice

Best Foods Corporation hired an outside marketing research firm to conduct test marketing for its new spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US. This type of test market is called a(n) :

A) electronic test market.
B) controlled test market.
C) standard test market.
D) simulated test market.
E) None of the above.