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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 9: Customer-Defined Service Standards
  5. Question
    The Two Research Methods Used to Document Customers' Opinions About
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The Two Research Methods Used to Document Customers' Opinions About

Question 27

Question 27

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The two research methods used to document customers' opinions about whether service performance met the standards established are benchmarking and critical incident surveys.

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