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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Which of the Following Is NOT Part of a Product-Market
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Which of the Following Is NOT Part of a Product-Market

Question 53

Question 53

Multiple Choice

Which of the following is NOT part of a product-market definition?


A) information about consumer needs
B) information about the final customer (or user) of the product
C) information about which specific retailers will sell the product
D) a description of the type of product

Correct Answer:

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