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Jazzy Tile Co

Question 48

Multiple Choice

Jazzy Tile Co.segmented its broad product-market and decided to aim at two different segments,offering each segment a different marketing mix.Jazzy Tile Co.is following the ________ approach.


A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these answers is correct.

Correct Answer:

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