Multiple Choice
A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) .It has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential.Which of the following approaches should the firm use?
A) multiple target market approach
B) mass marketing approach
C) combined target market approach
D) single target market approach
E) niche market targeting approach
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Clustering techniques can be used in segmenting
Q48: Jazzy Tile Co.segmented its broad product-market and
Q49: Which of the following statements about segmenting
Q50: The combined target market approach<br>A)tends to focus
Q53: Which of the following is NOT part
Q54: Business-to-business markets,with very large customers,have typically<br>A)treated customers
Q56: To understand the narrowing-down process,it is useful
Q57: Planning the Place and Promotion elements of
Q86: Market segmentation says that target marketers should
Q98: Ideally, segmenters should start with the idea