The Combined Target Market Approach

Multiple Choice

The combined target market approach

A) tends to focus on small,homogeneous market segments.
B) aims at several target markets and offers each target market a unique marketing mix.
C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
D) works well only when each submarket of a product-market has a different demand curve.
E) None of these answers is correct.