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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Generic Market Description Should NOT Include
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A Generic Market Description Should NOT Include

Question 28

Question 28

Multiple Choice

A generic market description should NOT include


A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.

Correct Answer:

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