Multiple Choice
A generic market description should NOT include
A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q24: Saying that a good market segment should
Q27: A "substantial" market segment is one that
Q29: _ aim at one or more homogeneous
Q29: Segmenting in international markets can be more
Q69: When identifying a company's market, managers need
Q160: A market is a group of two
Q174: "Positioning":<br>A) applies to new products-but not existing
Q225: _ segmenting dimensions help decide whether a
Q273: Segmenting dimensions<br>A) are useful for segmenting consumer
Q278: _ is the process of naming broad