Segmenting in International Markets Can Be More Challenging Than Segmenting

Multiple Choice

Segmenting in international markets can be more challenging than segmenting in domestic markets because

A) there is less diversity in the key segmenting dimensions.
B) there is often more data available about key segmenting dimensions.
C) critical data is often less available and less dependable.
D) profit is the balancing point that determines the marketing mix; and the markets are homogenous between and heterogeneous within.