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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    A "Substantial" Market Segment Is One That Is Big Enough
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A "Substantial" Market Segment Is One That Is Big Enough

Question 27

Question 27

True/False

A "substantial" market segment is one that is big enough to be profitable.

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