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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    "Good" Market Segments Are Those That Are
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"Good" Market Segments Are Those That Are

Question 62

Question 62

Multiple Choice

"Good" market segments are those that are


A) heterogeneous between.
B) operational.
C) substantial.
D) homogeneous within.
E) All these answers are correct.

Correct Answer:

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