Electro Technologies,Inc

Multiple Choice

Electro Technologies,Inc.(ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market.Its broad product-market consists of three reasonably distinct submarkets.To identify a target market,ETI should probably focus on using the ________ approach.

A) combined target market
B) mass marketing
C) multiple target market
D) single target market
E) None of these is a good choice for Electro Technologies,Inc.