Which of the Following Tasks Should a Segmenter Be Engaged

Multiple Choice

Which of the following tasks should a segmenter be engaged in?

A) assuming a whole market with a similar set of customers
B) fine-tuning the marketing mix for each target market
C) merging various submarkets together to satisfy them more easily
D) selecting a marketing mix that works fairly well with each segment
E) providing a unique brand name that does not become common