Multiple Choice
________ is a marketing management aid that refers to how customers think about proposed and/or present brands in a market.
A) Brand familiarity
B) Positioning
C) Market scanning
D) Market segmentation
E) Customer relationship management (CRM)
Correct Answer:
Verified
Correct Answer:
Verified
Q11: A "market" consists of<br>A)customers who are willing
Q12: When doing positioning,a marketing manager should<br>A)avoid targeting
Q13: Segmenting international markets,as contrasted with domestic markets,<br>A)is
Q17: Which of the following statements about positioning
Q18: A generic market description should NOT include<br>A)customer
Q20: When moving to international markets,some firms insist
Q21: Which is the first step in market
Q40: The first step in segmenting international markets
Q51: A generic market definition includes<br>A) customer (user)
Q195: Cost considerations usually favor more aggregating and