Which of the Following Statements About Positioning Is NOT True

Multiple Choice

Which of the following statements about positioning is NOT true?

A) Positioning techniques position products on a graph based on price level and quantity demanded.
B) Positioning requires a firm to collect data about consumer perceptions of products.
C) Positioning techniques are sometimes called "perceptual mapping" techniques.
D) Positioning techniques typically rely on a "product space" diagram to show the relationship among various products.
E) Positioning may use information about consumers' "ideal" products,so that the preferences of different segments of consumers can be considered.