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  3. Study Set
    International Marketing Study Set 8
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    Exam 8: Developing a Global Vision Through Marketing Research
  5. Question
    Centralization of the Marketing Research Function in the Parent Country
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Centralization of the Marketing Research Function in the Parent Country

Question 26

Question 26

True/False

Centralization of the marketing research function in the parent country ensures that the field personnel and resident managers in the foreign country have more intimate knowledge of the subtleties of the market.

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