The Owners of ABC Medical Equipment Has Been Developing the Brand

Multiple Choice

The owners of ABC Medical Equipment has been developing the brand equity of their MRI and CAT scan equipment.Now when someone mentions ABC's machines,radiologists and hospital purchasing agents usually say that they have heard of ABC's offerings and are interested in learning more about them.This response signals a familiarity and potential commitment to the brand.They have achieved the _____ dimension of brand equity.

A) Brand assets
B) Brand association
C) Brand awareness
D) Brand loyalty
E) Perceived quality