XYZ Brand Is the Market Leader in Small Appliances

Multiple Choice

XYZ brand is the market leader in small appliances.Its brand is also the strongest in the category and customers identify with the brand.Because of the strength of its brand,other competitors are finding it difficult to successfully enter the marketplace.This is an example of the _______ benefit of brand equity for brand sponsors.

A) Perceived quality
B) Brand image
C) Brand connections
D) Perceived bonuses
E) Brand loyalty