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Nickelodeon and Marriott Partnered to Create a Kid-Friendly Chain of Vacation-Oriented

Question 23

Multiple Choice

Nickelodeon and Marriott partnered to create a kid-friendly chain of vacation-oriented hotels.This is an example of a(n) _____ type of co-branding relationship.


A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger

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