Multiple Choice
A customer is comparing two different cars advertised online.She isn't sure which will be of higher quality.Then she notices that one brand is a Lexus while the other is a brand she hasn't heard of before.In this case the Lexus brand provides _____ to the consumer.
A) Identity
B) Equity
C) Warranty
D) Protection
E) Reassurance
Correct Answer:
Verified
Correct Answer:
Verified
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