Multiple Choice
To spur players' interest in the game of City Lake,Brownstone Brothers issued a document through which it announced that for the first time in ten years,it would be adding new elements to the game.The new elements would include bonus points,challenges,and new rules.Which of the following did Brownstone Brothers issue to announce changes in its game?
A) News release
B) House organ
C) Media bulletin
D) Catalog
E) Electronic coupon
Correct Answer:
Verified
Correct Answer:
Verified
Q3: How does advertising differ from public relations?<br>A)
Q4: A disadvantage of sponsorship is that it:<br>A)
Q5: The primary media used for corporate advertising
Q6: To attract media attention,publicity should be _.<br>A)
Q7: Companies use _ to communicate their views
Q9: Public relations objectives are easier to quantify
Q10: Corporate advertising is a smaller category of
Q11: Which of the following is true of
Q12: Wright & Parson Co.recently organized the "Right
Q13: Inkheart,a fashion clothing boutique,has recently started placing