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Wright & Parson Co

Question 12

Multiple Choice

Wright & Parson Co.recently organized the "Right to Education" program in which employees,over the period of one year,spent their weekends volunteering to teach underprivileged children.Which PR tool did Wright & Parson Co.use in this scenario?


A) Cooperative advertising
B) Sales promotion
C) Community involvement
D) Ambush marketing
E) Lobbying

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