Multiple Choice
Companies use _____ to communicate their views on issues that affect their business,to protect their position in the marketplace,to promote their philosophy,or to make a political or social statement.
A) public relations advertising
B) cooperative advertising
C) opinion sampling
D) polybagging
E) advocacy advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q2: A _ is a publication about happenings
Q3: How does advertising differ from public relations?<br>A)
Q4: A disadvantage of sponsorship is that it:<br>A)
Q5: The primary media used for corporate advertising
Q6: To attract media attention,publicity should be _.<br>A)
Q8: To spur players' interest in the game
Q9: Public relations objectives are easier to quantify
Q10: Corporate advertising is a smaller category of
Q11: Which of the following is true of
Q12: Wright & Parson Co.recently organized the "Right