True/False
According to the creative brief used by Leo Burnett,a support statement is a brief statement of either the advertising's tone or the long-term character of the brand.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: _ can occur when an agency has
Q2: _ refers to recording any inspiration that
Q3: The third step in the creative pyramid
Q4: Fact-based thinkers tend to be linear thinkers
Q6: People who think in a value-based manner
Q7: In terms of the Artist's role,a _
Q8: In the _ step of the creative
Q9: What is meant by a creative brief?
Q10: The color black is the coldest color
Q11: According to the creative brief used by