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    Business
  3. Study Set
    Contemporary Advertising Study Set 1
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    The Third Step in the Creative Pyramid Is to Establish
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The Third Step in the Creative Pyramid Is to Establish

Question 3

Question 3

Multiple Choice

The third step in the creative pyramid is to establish _____ for claims about the product or service.


A) credibility
B) desire
C) conviction
D) interest
E) attention

Correct Answer:

verifed

Verified

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