Multiple Choice
Marketers use _____ appeals that are directed at the consumer's practical,functional need for the product or service.
A) scarcity
B) brand
C) emotional
D) rational
E) snob
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q38: In the creative brief used by Leo
Q39: According to Roger von Oech,the role of
Q40: Which of the following is true of
Q41: In terms of IMC,_ involves combining two
Q42: According to the creative pyramid,the first objective
Q44: During the _ in the creative process,creatives
Q45: Value-based thinkers find it more difficult to
Q46: The Warrior,an imaginary role adopted by creatives,evaluates
Q47: In the creative process,the _ purpose is
Q48: Which of the following helps the creative