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    Contemporary Advertising Study Set 1
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    Exam 10: Creative Strategy and the Creative Process
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    In Terms of IMC,_____ Involves Combining Two or More Previously
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In Terms of IMC,_____ Involves Combining Two or More Previously

Question 41

Question 41

Multiple Choice

In terms of IMC,_____ involves combining two or more previously unconnected objects or ideas into something new.


A) stimulus
B) persuasion
C) attitude
D) motivation
E) creativity

Correct Answer:

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