Which of the Following Is True of Creatives in the Explorer

Multiple Choice

Which of the following is true of creatives in the Explorer role?

A) They search for a key verbal or visual concept and implement it.
B) They experiment and play with a variety of approaches, looking for an original idea.
C) They evaluate the results of experimentation and decide which approach is most practical.
D) They overcome excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization.
E) They review the creative brief and the marketing and advertising plan.