According to the Creative Pyramid,the First Objective of Any IMC

Multiple Choice

According to the creative pyramid,the first objective of any IMC campaign is to:

A) stimulate the prospective customer's interest.
B) attract the prospective customer's attention.
C) make the prospective customer aware of the product category.
D) make the prospective customer aware of the brand name.
E) create a communications medium for the prospective customer.