Which of the Following Statements About the Relationship of Advertising

Multiple Choice

Which of the following statements about the relationship of advertising to sales and profits is true?

A) Sales will remain constant even if there is additional advertising.
B) Some sales will occur even if there is no advertising.
C) The durability of advertising is long, so a one-time investment is sufficient.
D) In consumer goods marketing, the marketing budget is a prime indicator of profitability.
E) There is no saturation level for advertising.