Which of the Following Is the Final Step in Wang

Multiple Choice

Which of the following is the final step in Wang and Schultz's IMC planning model?

A) Identifying what brand contacts and changes in attitude are required to support the consumer's continuance or change of purchase behavior
B) Setting marketing objectives based on analysis of customer information
C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
D) Deciding what elements of the marketing mix (product, price, distribution) will further encourage the desired behavior
E) Determining what communications tactics to use to make further contact and influence the consumer's behavior